Search Engine Marketing
The First
Page
Formula
When someone searches for what you sell, two things can happen. They find you — or they find your competitor. We make sure it’s you. Every time. Through a dual strategy of paid search and organic SEO that owns the entire first page.
3.8×
68%
90
$0
What we're building
This is what winning search looks like
When a potential customer searches for your service, we want your business appearing in all three positions — paid, local, and organic. That’s total search dominance.
swiftadx.com/your-service
Your Business Name — Get Results Today
The exact service you need, delivered by a team that guarantees results. Book a free consultation today.
Google Business Profile
Your Business — ⭐⭐⭐⭐⭐ 4.9 (120 reviews)
Open now · yourwebsite.com · Get directions
competitor.com
Competitor Business Name
Your competitor, stuck below you where they belong.
yourwebsite.com/service-page
Your Business — The #1 Choice for [Service]
We've helped 100+ businesses get results. See why clients choose us over the competition every time.
The strategy
Two weapons. One battlefield.
Most agencies make you choose between SEO and Google Ads. That’s a false choice. We run both in parallel – each one strengthening the other – to build search dominance that compounds over time.
⚡
Google Ads
Paid Search - Immediate
While SEO builds momentum, Google Ads puts you at the top of search results from day one. We run precision PPC campaigns targeting high-intent keywords — the people who are actively searching for what you sell, right now, with their wallet open.
- Keyword research & bid strategy
- Ad copy & extension optimisation
- Conversion tracking & attribution
- Weekly bid management & refinement
- Landing page alignment & testing
🌱
SEO
Organic Search - Compounding
SEO is the long game that pays forever. We optimise your site and Google Business Profile so you rank organically for the keywords your buyers search — and unlike ads, those rankings don’t stop when you stop paying. Traffic that compounds month over month.
- On-page SEO & technical optimisation
- Keyword mapping & content strategy
- Local SEO & Google Business Profile
- Monthly ranking reports
- Landing page SEO optimisation.
The compounding effect:
Google Ads data tells us exactly which keywords convert. We use that data to inform SEO strategy — so your organic rankings are built on proven buyer intent, not guesswork. The longer you run both, the cheaper your traffic gets.
The hard truth
If you're not on page one, you don't exist.
75% of people never scroll past page one of Google. If your business isn’t there, those potential customers don’t know you exist — and they’re clicking straight through to your competitors who do show up. Every day you’re invisible on search is a day someone else is getting your customers, your revenue, and your market share.
The problem isn’t Google. It’s not having a system that works both channels together. Here’s what’s quietly costing you:
01
High-intent buyers can't find you
Someone searching "best [your service]" is ready to buy right now. If you're not on page one, that sale goes to whoever is — regardless of who's actually better.
02
Your Google Ads are hemorrhaging budget
Broad match keywords, no negative keyword lists, zero conversion tracking. Most self-managed Google Ads accounts waste 40–60% of their budget on irrelevant clicks.
03
Your website is invisible to Google
Without proper on-page SEO, Google literally can't tell what your site is about. You could have the best service in your market and still rank on page 5.
04
Local competitors are stealing your customers
An unoptimised or missing Google Business Profile means local competitors with worse services are showing up ahead of you — in the map pack where 46% of all searches end.
What you get
Everything inside the formula
Keyword research & mapping
We identify every keyword your buyers use — from high-intent purchase terms to long-tail research queries — and map them to the right pages and campaigns.
On-page SEO optimisation
Title tags, meta descriptions, headers, internal linking, page speed, schema markup — every technical signal Google uses to rank your pages, optimised correctly.
Local SEO & Google Business Profile
Full Google Business Profile optimisation, local citation building, and review strategy so you dominate the map pack for local searches in your area.
Google Ads campaign management
Precision PPC campaigns targeting high-intent buyers. Negative keyword lists, ad scheduling, bid strategies, and ad copy testing — managed weekly, not monthly.
Landing page optimisation
A great ad sending traffic to a bad landing page is money down the drain. We optimise your landing pages for both search quality score and conversion rate.
Monthly ranking & performance reports
Keyword rankings, organic traffic growth, ad spend, cost per click, and conversions — all in one plain-English report that shows exactly what your investment is returning.
Who this is for
Built for businesses people are searching for
Local businesses
Shops, clinics & service firms
You serve a local market. Local SEO and Google Ads targeting your area means you show up when nearby customers are searching for exactly what you offer.
E-commerce
Online stores & product brands
Product-specific Google Ads combined with on-page SEO drives high-intent shoppers directly to your product pages — people ready to buy, not just browse.
Service businesses
Agencies, consultants & B2B
When a business is searching for a service provider like you, being on page one is the difference between being in the conversation and being invisible.
Not right for you? If your business operates in a niche with very low search volume, SEO and Google Ads may not be your highest-leverage channel. We’ll tell you honestly on the strategy call — and point you toward what will actually work for your situation.
Real results
Numbers that speak for themselves
#1
52%
290%
Results vary by industry, competition level, and starting point. These figures reflect specific client engagements. We’ll give you realistic projections for your situation on the strategy call.
How it works
From invisible
to unmissable
01
02
03
04
Investment
Simple, honest pricing
Start with a Search Audit before committing to a retainer. We’ll show you exactly where you stand, what the opportunity is, and what it’ll take to own your market on Google — before you spend a cent on ongoing management.
★ Best place to start
$347
one-time
We do a deep-dive analysis of your current search visibility — organic rankings, Google Ads performance (if any), Google Business Profile, and top competitors. You walk away with a clear picture of exactly where you stand and a prioritised action plan for owning your market on Google. Most clients are shocked by how much opportunity they’re leaving on the table.
- Full SEO audit (on-page + technical)
- Google Ads account audit (if applicable)
- Competitor search analysis (top 3)
- Keyword opportunity analysis
- Google Business Profile review
- 60-min strategy walkthrough call
$347 is credited toward your first month if you proceed to a retainer. You keep the full audit report and action plan regardless.
Launch
From $850
/per month
SEO or Google Ads — pick one
- 1 channel managed (SEO or PPC)
- On-page SEO or Google Ads setup
- Google Business Profile optimisation
- Monthly ranking + performance report
- Landing page recommendations
⚡
Growth
most popular
from $1,600
/per month
- SEO + Google Ads managed together
- Full on-page SEO optimisation
- Google Ads weekly management
- Local SEO + GBP optimisation
- Bi-weekly performance calls
Scale
Custom
/per month
Multi-location or competitive markets
- Full SEO + PPC operation
- Multi-location local SEO
- Advanced landing page optimisation
- Weekly strategy sessions
- Priority support & response
All retainers are month-to-month after the first 90 days. Google Ads spend is paid directly to Google by you — it never passes through us. Prices shown are starting points — your exact quote depends on competitiveness, scope, and goals. We’ll give you a precise number on the strategy call.
Questions
Honest answer: 3–6 months to see meaningful organic ranking movement, 6–12 months to see significant traffic gains. SEO is a long game. That’s why we run Google Ads in parallel — so you’re generating leads from day one while SEO builds in the background. The two together is always more powerful than either alone.
You can start with one — our Launch tier covers a single channel. But the Growth tier combines both for a reason: Google Ads gives you immediate visibility while SEO builds compounding long-term traffic. The data from your paid campaigns also improves your SEO targeting. If budget allows, both together is always our recommendation.
An older domain can actually be an advantage — it has history and authority. What matters more is on-page optimisation, which we handle as part of every retainer. If the site has fundamental technical issues, we’ll flag them in the audit and recommend fixes before we start building rankings on a shaky foundation.
Your customers
are searching
Are you showing up?
Book a free 30-minute strategy call. We’ll check your current search visibility live, show you exactly what your competitors are doing that you’re not, and map out what it takes to own page one.